Social media is a great way to connect with your customers and develop a loyal following.

Here are three ways to leverage social media to build meaningful relationships:

Focus on the customer, not the sale
Steer away from sales pitches and focus on delivering information which is interesting and relevant to the customer. This may mean starting a blog or sharing industry news stories etc. If you are not sure of the content your customers would like to receive, consider creating an online poll to discover what content they would like to see more or less of, etc.

Be genuine
Social media provides businesses with an opportunity to showcase their brand’s personality and values. Customers prefer businesses to communicate in an authentic way, so pay attention to your tone and style of communication. Having a distinct voice can help you to build a community of followers.

Ask for feedback
Requesting feedback from your audience is a great way to show your customers you care about their experience with your business. The way you respond to feedback can make all the difference in improving your customer service. Consistently exceeding expectations is a surefire way to boost your reputation and foster relationships with new and existing customers.