Business
CategoryHiring high potential staff
Your business is only as good as your staff, which is why you want to hire high potential employees. You may find it hard to spot a high p..
Personalising your business brand
Personalising your business brand attracts new customers by establishing authenticity and a point of difference.
Follow these tips to imp..
How small business can compete with major corporations
Small businesses should not feel intimidated by their corporate competitors as they have many unique advantages that can help them gain a ..
Benefits and problems of niche marketing
Business owners thinking about specialising their products and services to target a niche market should know the benefits and risks of thi..
Fostering healthy workplace competition
Bringing out your staff’s competitive side can lift the performance of the entire business and boost productivity. However, competition ca..