Blogging is one of the best ways to improve a website’s SEO rankings. However, this can only be achieved if content is posted to a blog on a regular basis. While the idea of blogging regularly can seem daunting, there are ways they can speed up the process and still see the same results.

• Read other blogs

If time spent brainstorming or researching ideas is taking up too much time, have a look at what other industry professionals or competitors are writing about. This can help understand what topics or subjects resonate with target audiences and also help find new ideas or material that can be built on.

• Write about what you know

Rather than wasting time researching a topic or subject that you don’t know much about, focus on your professional expertise to provide readers with information they can use. Sometimes the things that seem simple to you are far more interesting and valuable to those looking for more information on that subject.

• Keep yourself accountable

When you have a business to run, ensuring that your blog is consistently updated doesn’t usually find its way to the top of a to-do list. Nevertheless, maintaining a consistent blogging schedule is key to an online marketing strategy. Share your blogging deadlines with colleagues who can help contribute to the blog or edit posts when you don’t have time.