Stagnant sales can quickly plummet a business’s profitability. Business owners must constantly monitor sales and customer behaviour to reflect their market’s needs, or risk falling behind.

Fortunately, there are ways to increase sales in a challenging business environment that don’t include expensive marketing. Here are three ways to increase sales revenue in your business:

Review pricing strategies
Check your prices are fair, cover your costs and compare favourably to competitors. Setting the right price is essential to ensure customers are willing to pay for your product or service and that you do make a profit.

The best way to ensure you are using an appropriate pricing strategy is to research your competitors’ pricing, target market and your existing costs. To encourage more sales, you may consider using price discounts and promotions, such as 2-for-1 deals.

Appeal to new customers/markets
If you are looking to grow your business, it might be worth considering adding new products and services to attract new customers and markets. Before expanding into new product lines or service offerings, research what your current customers are looking for and conduct market research to explore what gaps and opportunities are in your market. Customer research is helpful in finding out what customers find frustrating or limiting about your products.

Commit to customer service
Businesses with excellent customer service have an increased chance of maintaining and increasing their customer base. As all business owners know, it costs more to attract a new customer than it does to keep an existing customer – so, it is critical to prioritise customer service.

Consider creating a formal customer service program to ensure all customers receive the same level of service. Train, encourage and support your staff to help implement the program. Well-trained staff are your first point of call in ensuring your business has happy, satisfied customers.