Successful websites are those that get continual traffic, grab visitors’ attention and convert visits to sales. Businesses who utilise the following features on their website tend to attract more traffic and achieve noticeable returns from their online presence.

Mobile version:
Businesses need to ensure their customers’ mobile visits to the website are seamless as the majority of people now accessing the internet on portable devices rather than computers. Google values mobile-friendliness when ranking websites, providing another reason for businesses to ensure they have a mobile version of their site. As of January 2019, 40% of internet views were from a mobile phone and 10% were from a tablet. Making a website mobile-friendly allows customers to access from any location at any time.

Fast loading time:
Slow loading time often results in potential customers leaving before they look at content and what you are offering. Many free sites provide an opportunity for businesses to test their website’s speed. Elements such as image size, embedded videos, widgets/plugins and ads can all affect speed. Find out what needs to be fixed and make the necessary adjustments, as having pages that take too long to load remotely will drive customers away.

Email signup forms:
Having an email signup form gives businesses a way to collect visitor feedback and make connections. By receiving potential clients email addresses, you can engage them with promotions, announcements or newsletters. Businesses can easily embed a signup form on their website to collect email addresses and additional details from their customers.

Social media linking:
Make it easy for customers to follow you by adding social media buttons and icons to your website. Providing links to social media pages, such as Facebook or Twitter, allows customers to access various elements of a company that they showcase on different sites. This can help increase overall exposure, making it more likely that prospective customers will discover the business. Websites should make it easy for customers or followers to connect with a company through social media, as it can help people stay up to date and easily find out more about new services or products they might be interested in.

Further contact details:
To further connections with new customers, businesses can list their physical address and a contact number on a Contact Us page or at the bottom of their homepage. As some people prefer to talk directly rather than email, having this option allows communication from a wider range of prospective clients.