It can be hard for business owners with little or no web experience to know if they have everything they need on their website for it to truly be successful.

A truly successful website is one that gets continual traffic, can grab visitors’ attention and convert visits to sales. Here are some features businesses need on their website to attract more traffic and bridge the gaps to achieve some returns from their online presence.

A mobile version
With the majority of people now accessing the internet on mobile devices than personal computers, businesses need to ensure their customers’ mobile visits to the website are seamless. Google has expanded its use of mobile-friendliness as a ranking signal providing another reason for businesses to ensure they have a mobile version of their site.

A fast loading time
Slow websites often result in potential customers leaving before they get to have a good look around. Many free sites provide the opportunity for businesses to test their website’s speed. If you discover an issue, find out what needs to be fixed and fix it.

An email signup form
Not having an email signup form means businesses aren’t able to collect visitor emails to engage them with promotions, announcements or newsletters. Businesses can easily embed a signup form on their website to collect email addresses and additional details from their customers.

Social media icons on the website
If your business is having a hard time building your social media following, make it easy for customers to follow you by adding social media buttons and icons to your website. Having easy-to-spot social icons on your website may result in an increase in followers, likes or retweets.

A phone number and physical address
Businesses should post their physical address and contact number on their Contact Us page or at the bottom of their homepage. Most people feel more comfortable if there’s a phone number they can call with questions or concerns.