With the way in which social media platforms are always evolving, it is essential to keep yourself up to date with how to use the technology in a relevant way.

Based on the recent changes Facebook has made, it is now more important than ever to design a social media strategy that works towards both reaching the eyes of your target market and engaging them in a more meaningful way.

Consider incorporating these tips to promote your online presence:

Avoid posting for outright comments
Facebook is now looking down upon businesses who post asking viewers to comment, tag or like their posts to gain superficial higher engagement. Instead, post about a topic that will naturally boost engagement through a meaningful debate or conversation.

Video content is the key
Publishing video content on your social media is a great way to increase audience engagement and responses. If it is appropriate for your business, you might also like to create live video content such as a how-to tutorial or an advice session.

The power of friends
Encourage your employees to share your business’ content on their pages. In this way, you have the potential to further your reach by tapping into your employees’ followers and take advantage of Facebook’s focus on promoting engagement between personal connections.