Using links is a valuable strategy for boosting your website’s SEO.

Before Google in the nineties, websites used keywords to boost up their websites. The problem with keyword ranking is that businesses would flood their website with keywords, even though their content did not adequately address these keywords. Luckily, with Google’s PageRank feature, this all changed and it became about linking, which is a much more organic and reliable way to rank in terms of SEO.

There are different kinds of links that can be used, so choosing which of these, or which combination of these, will work best for your business is important. Consider:

Internal links
Internal links are those links that take you to another page within the same website or domain.

Inbound links
Inbound links are those links that start on an external website or domain, and direct the browser onto your website.

Outbound links
Outbound links are those links that start on your website or domain, and direct the browser to an external website. These are commonly used when you want to reference another website, business or source. Outbound links are the hardest to achieve, because they are not created by you, they are established by someone else finding value in what your business or website has to offer.